Stories That Stick
The Neuroscience of Communication, Influence & Impact
People don't act on information.
They act on what they remember.
Every day, organizations share ideas, strategies, updates, and expertise that never gain traction. Not because the information lacks value, but because our brain wasn't designed to remember facts alone.
Stories are one of the most powerful tools for capturing attention, creating meaning, building trust, and inspiring action.
Drawing from neuroscience, behavioral psychology, and communication science, this workshop explores why stories are so effective, how the brain creates memory through narrative, and what separates forgettable messages from those that truly stick. Participants learn practical storytelling frameworks that can be applied to leadership, presentations, sales conversations, change initiatives, team communication, and everyday workplace interactions.
Facilitated by Nadja Fromm
Neuroscience Coach & Former Global Executive
What Participants Will Learn
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How the brain processes attention, emotion, and memory
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Why stories are more memorable than facts alone
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The neuroscience behind trust, connection, and influence
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Transforming information into messages people remember
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Communicating ideas with greater clarity and confidence
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Using storytelling to support leadership, collaboration, and change
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Practical frameworks that can be applied immediately
What Participants Can Expect
This highly interactive session combines neuroscience, discussion, real-world examples, and practical application. Participants leave with a deeper understanding of why stories work, increased confidence in communicating ideas, and tools to create messages that are remembered long after the conversation ends.
⏱️ Time Frame: 90 minutes
🟧 Available for teams of 6-25 participants
Larger groups may be accommodated in a keynote or presentation format.